Here's a number that’s worth thinking about: 104. 

That's how many single-use plastic bottles you’re likely to throw away this year. Just from cleaning products. Just from one average-sized home. 

By 2050, there will be more plastic than fish in our oceans. Every year, our choices add at least 104 bottles to that reality—a future our children will inherit if we don’t act now.

For too long, we've talked about change. About ‘maybe later' and 'someday soon'. Meanwhile, the plastic keeps piling up, year after year, home after home. We don't have another 25 years to make promises about 'someday'. We need action now. 

The good news is that 2025 can be different. This year, your everyday cleaning routine can start removing waste instead of creating it. Every refill, every wash and every spray counts. 

This isn't about promises. It's about proof.

Why Zero Co is different.

Lots of brands talk about sustainability, but we live it. How? By creating powerful cleaning products that work as hard as you do, remove waste from our oceans and deliver on performance, price and sustainability—zero compromises.

No single-use plastic. No complicated systems. No greenwashing. Just better basics that prove themselves with every clean.

How it works:

  1. Switch to better basics:
    Choose from our range of premium ForeverFill™ products for your whole home. Your first delivery includes new Forever Bottles made from 80% recycled materials. They're yours to keep and refill forever with our powerful formulas that keep your home (and body) clean and fresh.
  2. You clean, we clean:
    When you're running low, order paper-based ForeverFill™ refills in a few clicks. They’re delivered straight to your door, making refilling easy and sustainable. While you clean your home, we keep removing plastic waste from the ocean. Everyone wins!
  3. Watch your impact grow:
    Track how many bottles of waste you've helped remove through your personal impact dashboard. See your numbers grow with every refill and join 120,000+ Australian families making their clean count.

Better basics that actually work.

You need cleaning products that work. That's why we've created a complete range of better basics that get the job done, in every room of your home.

Kitchen essentials

  • Dish Liquid that cuts through grease while being gentle on hands.
  • Professional-grade Dishwasher Powder that delivers a streak-free shine.
  • Multi-Purpose Cleaner that tackles tough stains on any surface.

Laundry must-haves

  • 4x Concentrated Laundry Liquid that outperforms leading brands.
  • Powerful Fabric Soaker & Wash Booster for stubborn stains.

Bathroom basics

  • pH-balanced Hand Wash that cleanses and cares.
  • Nourishing Body Wash for all skin types.
  • Gentle Everyday Shampoo for the whole family.
  • Moisturising Everyday Conditioner for all kinds of hair.
  • Luxurious Body Lotion that’s good for you and the planet.
  • Tough-action Bathroom & Shower Cleaner that eliminates soap scum.
  • Foaming Toilet Cleaner that wipes out germs.



Lab-tested performance

Our formulas are independently tested against leading brands to prove that our better basics deliver comparable (if not better) results, minus the dirty footprint.

  • Concentrated formulas that last longer.
  • Professional-grade cleaning power.
  • Plant-based ingredients.
  • Australian made and owned. 

We're so confident our products will rival your current brands, we offer a 100-day, risk-free trial. Not completely satisfied? We'll refund every cent. No questions asked.

Track your impact.

Every Zero Co customer gets their own impact dashboard. Watch your personal waste removal count grow with every clean and see exactly how many bottles you've helped remove from our oceans.

Why does this matter? Because real change needs real numbers—and your impact starts from your very first order.


Ready to make your clean count?

Your options are simple: add another 104 bottles of waste to the problem this year, or switch to Zero Co and help us clean up the mess humanity has made. 

2050 is too late. We can't wait another 25 years. We need to start now.

Make 2025 your year that counts for change.

Mike Smith

Founder, Zero Co.